Sample Letters
Campaign preview - sent by CEO one-to-two weeks before campaign starts:
- General version
- Leadership version
- Tocqueville version
- Union version
- End-of-campaign "thank you" - sent to donors after campaign concludes
- New employee letter - distributed during orientations
Download all letters as a Microsoft Word document
Campaign Preview
Sent by CEO one-to-two weeks before campaign starts
General Version
Why does [COMPANY NAME] - and why do I personally - support United Way? Because we want to make the biggest possible improvements in the lives of people throughout our region.
Let me give you an example: Analiza is 4 years old. Two years ago, she and her mom, Joyce, joined a United Way early education program. Thanks to your support, Analiza is now well on her way to being ready for kindergarten.
Ten years from now, in 2020, Analiza will enter ninth grade. Imagine what our region will look like then. Will her classmates be fully prepared to succeed in high school - and beyond? Will North Texas offer them good job opportunities to work toward? And will they and their parents have good health and avoid the costs of chronic disease?
United Way is focused on creating a better community for Analiza, Joyce, you and me. When we support United Way, we can achieve long-lasting improvements:
- Education - prepare 60 percent of high school graduates to succeed in education after high school.
- Income - move 250,000 more people out of poverty permanently.
- Health - improve community health through expanded access, preventive care and healthy behaviors.
We can only achieve these bold goals for our community when we band together. In the coming weeks, as we kick off the [COMPANY NAME] campaign for United Way, I invite you to join me and LIVE UNITED: Give, Advocate and Volunteer. It's an incredible opportunity to improve lives in our communities.
Sincerely,
[CEO NAME]
P.S. Please get involved with the United Way campaign to learn more about how you can make a difference by joining others who share your belief in a better community.
Campaign Preview
Sent by CEO one-to-two weeks before campaign starts
Leadership Version
I support United Way because I want to make the biggest possible improvements in the lives of people throughout our region. Will you join the effort as a United Way Leadership Society member?
Let me give you an example of the impact you can have as a Leadership Society member: Analiza is 4 years old. Two years ago, she and her mom, Joyce, joined a United Way early education program. A gift of just $25 per week from a Leadership Society member like you made it possible for Analiza and another child just like her to start to become ready for kindergarten.
By giving $1,000 or more annually - that's only $20 per week - you become a United Way Leadership Society member. You lead by example - through your gifts, actions and voice. And you help create a better community for Analiza, Joyce, you and me. When we support United Way today, we contribute to long-lasting improvements over the next ten years:
- Education - prepare 60 percent of high school graduates to succeed in education after high school.
- Income - move 250,000 more people out of poverty permanently.
- Health - improve community health through expanded access, preventive care and healthy behaviors.
We can only achieve these bold goals for our community when we band together. In the coming weeks, as we kick off the [COMPANY NAME] campaign for United Way, I invite you to become a Leadership Society member. It's an incredible opportunity to improve lives in our communities.
Sincerely,
[CEO NAME]
P.S. Please get involved with the United Way campaign to learn more about the benefits of being a Leadership Society member and about how you can make a difference by joining others who share your belief in a better community.
Campaign Preview
Sent by CEO one-to-two weeks before campaign starts
Tocqueville Version
Why do I support United Way as a Tocqueville Society member? Because I want to make the biggest possible improvements in the lives of people throughout our region.
Let me give you an example of the impact you can have as a Tocqueville Society member: Analiza is 4 years old. Two years ago, she and her mom, Joyce, joined a United Way early education program. A gift from a Tocqueville Society member like you made it possible for 15 children like Analiza to start to become ready for kindergarten.
Ten years from now, in 2020, Analiza will enter ninth grade. Imagine what our region will look like then. Will her classmates be fully prepared to succeed in high school - and beyond? Will North Texas offer them good job opportunities to work toward? And will they and their parents have good health and avoid the costs of chronic disease?
In the coming weeks, as we kick off the [COMPANY NAME] campaign for United Way, [my wife/husband, SPOUSE'S NAME, and] I encourage you to join [me/us] as a member of the United Way Tocqueville Society. Your generous gift of $10,000 or more annually helps create a better community for Analiza, Joyce, you and me. We can fuel long-lasting improvements in the lives of people throughout our community when we band together.
Sincerely,
[CEO NAME]
P.S. Please get involved with the United Way campaign to learn more about the bold community goals we can achieve - and the meaningful rewards of Tocqueville Society membership.
Campaign Preview
Sent by CEO one-to-two weeks before campaign starts
Union Version
Why does [COMPANY NAME] - and why do I personally - support United Way? Because we want to make the biggest possible improvements in the lives of people throughout our region.
Let me give you an example: Analiza is 4 years old. Two years ago, she and her mom, Joyce, joined a United Way early education program. Thanks to your support, Analiza is now well on her way to being ready for kindergarten.
As a member of a [UNION NAME], you understand the power that collective action can have on the long-term futures of people in our community. Ten years from now, in 2020, Analiza will enter ninth grade. Imagine what our region will look like then.
Will her classmates be fully prepared to succeed in high school - and beyond? Will North Texas offer them good job opportunities to work toward? And will they and their parents have good health and avoid the costs of chronic disease?
United Way is focused on creating a better community for Analiza, Joyce, you and me. When we support United Way, we can achieve long-lasting improvements:
- Education - prepare 60 percent of high school graduates to succeed in education after high school.
- Income - move 250,000 more people out of poverty permanently.
- Health - improve community health through expanded access, preventive care and healthy behaviors.
We can only achieve these bold goals for our community when we band together. In the coming weeks, as we kick off the [COMPANY NAME] campaign for United Way, I invite you to join me and LIVE UNITED: Give, Advocate and Volunteer. It's an incredible opportunity to improve lives in our communities.
Sincerely,
[CEO NAME]
P.S. Please join your fellow [UNION NAME] members who get involved with the United Way campaign to learn more about how you can make a difference and improve our communities.
End-of-campaign "thank you"
Sent to donors after campaign concludes
Thank you for your contribution to a successful [COMPANY NAME] campaign for United Way! By combining your generosity with that of our colleagues, you have made a commitment that will improve lives and help create a brighter future for our community.
I'm pleased to report that [{COMPANY NAME} employees gave ${DOLLARS PLEDGED} to United Way,] [{PARTICIPATION RATE}% of {COMPANY NAME} employees gave to United Way,] [{NUMBER OF DONORS} of {COMPANY NAME} employees gave to United Way,] surpassing our goal of [${DOLLAR GOAL}] [{GOAL PERCENTAGE}%] [{NUMBER OF DONORS GOAL} donors].
[Additionally, {COMPANY NAME} employees gave more than {NUMBER OF VOLUNTEER HOURS} volunteer hours during the campaign.]
Those numbers demonstrate the willingness of [COMPANY NAME] employees to care for our neighbors and our passion for improving Education, Income and Health our communities. It's another reason not only for me but also for all of us to be proud to be part of such an incredible organization.
Thank you all for everything you do to LIVE UNITED!
Sincerely,
[CEO NAME]
P.S. Whether or not you were able to support the campaign, please remember that you can get involved with United Way throughout the year. By advocating and volunteering for important issues throughout the year, you will feel even more connected to the effort to improve our communities.
New employee letter
Distributed during orientations
Why does [COMPANY NAME] - and why do I personally - support United Way? Because we want to make the biggest possible improvements in the lives of people throughout our region.
Let me give you an example: Analiza is 4 years old. Two years ago, she and her mom, Joyce, joined a United Way early education program. Thanks to the support of United Way donors, Analiza is now well on her way to being ready for kindergarten.
Ten years from now, in 2020, Analiza will enter ninth grade. Imagine what our region will look like then. Will her classmates be fully prepared to succeed in high school - and beyond? Will North Texas offer them good job opportunities to work toward? And will they and their parents have good health and avoid the costs of chronic disease?
[COMPANY NAME] employees and United Way are focused on creating a better community for Analiza, Joyce, you and me. When we support United Way, we can achieve long-lasting improvements:
- Education - prepare 60 percent of high school gradautes to succeed in education after high school.
- Income - move 250,000 more people out of poverty permanently.
- Health - improve community health through expanded access, preventive care and healthy behaviors.
We can only achieve these bold goals for our community when we band together. As you become part of [COMPANY NAME], I invite you to join me and consider making a contribution to United Way. It's an incredible opportunity to improve lives in our communities.
Sincerely,
[CEO NAME]
P.S. Throughout the year, there are many opportunities to embrace all parts of the LIVE UNITED call to action: Give, Advocate and Volunteer. I encourage you to get in touch with [ECC or OTHER CONTACT] to learn more about how you can make a difference by joining others who share your belief in a better community.