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Running a Campaign » Steps to a Successful Campaign

Develop a plan for success

Work with your United Way staff to assess the strengths of last year’s campaign and identify areas of improvement.

Involve your CEO

The success of your campaign will be significantly improved based on the commitment and visible support of your senior managers and chief executive officer.

Recruit and train your campaign team

Your campaign committee will help you manage your organization's campaign and communicate with employees about United Way.

Run a Tocqueville Society and Leadership Giving Campaign

Tocqueville gifts of $10,000 or more annually and Leadership Gifts of $1,000-$9,999 are an effective way for contributors to have a greater impact in our community and can be the key to increasing average gift and senior management support.

Promote and publicize

United Way can help you create an atmosphere of contagious enthusiasm as you inform employees how their contributions help change lives.

Make the ask

It is important to make the ask to allow every employee to make an educated, personal decision about giving to United Way.

Report your results

Employee follow-up and timely reporting of results is critical.

Say thank you!

Thanking everyone involved cannot be overemphasized.

Plan for next year's campaign

Getting an early start to next year's campaign allows you the opportunity to execute an even more successful campaign for years to come.

Make a Donation

When a child succeeds in school, a single mom pulls herself out of poverty, or a grandfather learns how to better manage his diabetes, we all win. When you reach out a hand to one, you influence the condition of all.

Your donation, large or small, makes it possible for United Way to improve lives in our community.

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Make a Memorial Gift

Make a gift to United Way to honor someone who has passed away.

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Make a Tribute Gift

Honor someone special in your life with a gift to United Way

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